SOCIAL FACTOR VERSUS UTILITARIAN TECHNOLOGY: SOCIAL MARKETING VERSUS UTILITARIAN MARKET
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: JISTEM Journal of Information Systems and Technology Management
سال: 2008
ISSN: 1807-1775
DOI: 10.4301/s1807-17752008000200006